part 2 of 5
Do you possess these 5 ancient secrets of success?
Secrets so powerful they guarantee your success
To whatever you set your heart’s desire upon.
For whatever you set your hand to do.
These personality secrets ensure your success.
If you use them there is nothing that will be impossible to you.
Not today, not tomorrow and nor for the rest of your life.
Sound incredible? Believe and read on reader…
On my last post we talked about the first secret. The power of your thumb. It establishes your authority.
Apostles = Your thumb = Establishing authority. In a niche. Birthing your business.
Here’s the second ancient personality secret to understand…
The power of the prophet.
Prophets are highly visible. They bring awareness to the market.
Prophets can achieve celebrity status – quickly sometimes by speaking just once in a highly visible place
The personality of the prophet is your second ancient success secret.
And it is evident in the power of your forefinger.
Prophets = Your forefinger = Finding the problem. Pointing it out. Offering solutions.
So what does that have to do with your life as a writer? Or any other lifestyle?
Think for a moment, what purpose does your forefinger serve you…
What are its features: very plain – only an appendage with three joints that bend in one direction…
Oh, so boring…nothing to get excited about…or is there?
Let’s look at the benefits…see what’s in it for you…
- It touches – it feels pleasure or pain
- It helps hold a pen or pencil – so you can write
- It helps you text – type – dial a number – click a mouse
- It can point to others – bend it and it points to yourself
- It helps you get a firm grip on things
- It opens doors of opportunities – ever ring a doorbell?
How many more can you think of…?
So how does that connect to the power of the prophet personality?
Let’s find out…
Understand this secret unique power.
What do direct response copywriters do?
We create awareness of the problems and invite people to solve their problems through the power of the written word.
And What do prophets do? They speak…
Prophets are sent to point out problems in life. Issues that people are facing…or not facing up to…
Prophets make issues known to the world sometimes even when the world doesn’t know they have an issue.
They tell people to listen up or suffer the consequences and proclaim a way towards a solution.
Can you see a relationship in what is written here?
If not, let me explain…
The fact is that the world is ever changing and can be chaotic so how do we make sense of it all.
Who is the person who can point the way?
You are if you…
Become the direct response copywriter who develops the personality trait of the prophet.
Develop your ability to clearly see and state the issues. The issues that keep people up at night.
When you can do that you’re using the personality of a prophet.
The prophet gained his or her insight by studying, knowing and understanding human nature and history.
When you persuasively describe the WIFM benefits that resonate with your prospect you are acting as the prophet.
Where does a prophet come from and where does he speak
The prophet is sent by a higher power (your client) to speak to the masses (your prospects) saying stop. turn around here. This is the way.
The prophet’s mission in life is to show people how to turn around. How to walk a better path in life. How to go towards a solution. Likewise you can do the same through your written words…
The prophet points the way. Like your forefinger (hitting the keys on your keyboard or holding your pen) pointing the way to the solution.
A surer path, an abundance filled path, lined with value, ideas and solutions that transform lives.
Shout loudly like a true prophet. Make the issue heard above all the noise…
That’s the prophet in you. Shouting to your market. Saying that you see the problem and identify with them…
How many times did you magnify the problem before you offered the solution? Shout the solution louder.
Then you begin to point the way to the solution…your specifically designed solution for their specific problem.
Speak and talk like a true prophet…have a conversation…
The prophet has a simple message even the least educated can clearly understand.
Plain words – the prophet’s and direct response copywriter’s tools of the trade.
How many times have you had to come up with WIFM benefits for that solution?
Did you explain it in simple language that even a 6th grader could understand?
Every Prophet has a Warning
Be sure the benefits you offer are worthy and true. Not just partly true.
There is no room for deception in a prophet’s life. Nor is there room in a direct response writers life to deceive with words
Someone’s life may hang in the balance.
Now go and exercise your prophet personality.
Transform someone’s life for the better with your writing.
Until next time…
JC Paul/Danceman Copywriting
Coming soon : Secret # 3 -the “most important” of A.P.E.P.T. Look for it.
This article was first published by Danceman Copywriting
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